FLASEIA

EXECUTIVE DIRECTOR

Florida Solar Energy Industries Association

Leadership, Execution, Advocacy, Growth & Board Engagement

Application Instructions:

Location of position: Florida-based, fully remote arrangement; out-of-state candidates will be expected to relocate to Florida. Frequent travel throughout Florida is required for this role.

Travel: Current driver's license and access to a vehicle required for Association events and meetings; travel reimbursement is negotiable.

Salary and benefits: $125,000-$150,000 commensurate/negotiable with experience, plus bonus potential based upon goal achievement and performance. Includes a benefits plan stipend. Relocation support may be available to out-of-state candidates.

To apply, please submit:

• Cover Letter
• Resume/CV
• Three References will be requested later in the process

Submit Applications to: FlaseiaSearch@outlook.com

Application deadlines: We are seeking to fill this position as soon as possible. Interested candidates are asked to submit their materials promptly, ideally before November 9. The position will remain open until it is filled.

Position Overview

The Executive Director serves as the chief executive and operating leader of the Florida Solar Energy Industries Association (FLASEIA) and is responsible for translating the strategic direction established by the Board of Directors into measurable organizational results. The Executive Director reports to the Board of Directors, works in close partnership with the President and Executive Committee, and leads the day-to-day management of the Association.

The role combines strategic execution, advocacy and government affairs, membership and revenue growth, staff leadership, financial stewardship, conference and event performance, communications, partnerships, and organizational accountability. A central expectation is to keep the Executive Committee and full Board appropriately informed, engaged, and equipped to fulfill their governance, strategic, and ambassadorial responsibilities.

The Executive Director directly supervises the Membership, Engagement & Communications Manager and manages FLASEIA contractors, lobbyists, consultants, and other staff resources.

Core Leadership Responsibilities

1. Strategic Plan Execution & Organizational Leadership

• Translate the Board-approved strategic plan into annual operating plans, budgets, timelines, owners, and measurable KPIs.
• Maintain an organizational dashboard tracking strategic priorities, performance, risks, opportunities, and resource requirements.
• Keep the organization focused on Board-approved priorities and recommend adjustments when market, legislative, or organizational conditions change.
• Bring clear recommendations and decision points to the President, Executive Committee, and Board as appropriate.

2. Board & Executive Committee Engagement

• Maintain frequent, proactive communication with the President and Executive Committee.
• Keep the Board appropriately informed on strategy execution, financial condition, membership, advocacy, conference performance, organizational risks, and major opportunities.
• Prepare concise dashboards and decision materials sufficiently in advance of Board and Executive Committee meetings to enable meaningful input and action.
• Proactively leverage Board members' expertise, relationships, and industry influence to advance FLASEIA priorities.
• Work with the President to strengthen Board participation, accountability, onboarding, and continuity between leadership terms.
• Clearly distinguish matters requiring Board governance or approval, Executive Committee guidance, and management execution.

3. Advocacy, Legislative & Regulatory Leadership

• Lead execution of FLASEIA's legislative, regulatory, and public-policy strategy in coordination with the Board and relevant committees.
• Monitor legislation and regulation; maintain relationships with policymakers, regulators, utilities, and other decision-makers; and manage lobbyists and policy consultants.
• Mobilize members and Board leaders when industry participation can materially influence an issue.
• Develop fact-based positions centered on affordability, reliability, economic development, consumer choice, resilience, and responsible energy growth.
• Coordinate with SEIA and other aligned state and national organizations while preserving FLASEIA's ability to work effectively across political parties and administrations.

4. Membership Growth, Retention & Engagement

• Hold ultimate accountability for membership performance, including active members, new members, retention, engagement, and dues revenue.
• Establish annual and quarterly membership objectives and review the membership pipeline and performance dashboard regularly.
• Expand membership across solar, storage, microgrids, and relevant adjacent sectors.
• Personally support high-value recruitment and retention opportunities when executive involvement can materially improve the outcome.
• Ensure members receive measurable value through advocacy, education, networking, events, industry representation, and relevant benefits.

5. Management of the Membership, Engagement & Communications Manager

• Directly supervise, coach, and evaluate the Membership, Engagement & Communications Manager.
• Establish priorities, quarterly goals, and clear performance expectations aligned with the strategic plan.
• Review the detailed membership operating dashboard, including calls made, connected conversations, consultations/pitches, qualified prospects, applications, conversions, renewals, attrition, retention, dues revenue, onboarding, engagement, benefit utilization, and member satisfaction.
• Oversee execution of newsletters, website, social media, member communications, and engagement programs.
• Maintain dues revenue as the basis of the Manager's existing incentive compensation while using the broader dashboard to manage overall performance and accountability.

6. Revenue Growth & Financial Sustainability

• Develop and execute strategies to grow and diversify Association revenue, with membership dues as a core performance metric.
• Grow appropriate non-dues revenue through sponsorships, conferences, education, partnerships, grants, and other mission-aligned opportunities.
• Develop the annual operating budget for Board approval and monitor budget-to-actual performance, cash flow, and financial sustainability.
• Provide timely financial reporting to the Treasurer, Executive Committee, and Board and maintain appropriate internal controls.

7. Solar & Microgrids Southeast Conference & Events

• Hold overall accountability for the successful execution and financial performance of the Solar & Microgrids Southeast Conference as a major strategic priority.
• Establish and track attendance, sponsorship, exhibitor, revenue, and profitability targets.
• Work with Board and committee leadership to develop relevant programming and recruit influential speakers, sponsors, partners, and participants.
• Use the conference and other events to strengthen FLASEIA's regional visibility, membership, member value, and financial sustainability.

8. Committees & Volunteer Leadership

• Work with the President and Board to structure committees around the strategic plan and establish a clear charter, Chair, objectives, and KPIs for each.
• Maintain regular communication with Committee Chairs, provide appropriate staff support, and track deliverables.
• Use committees to meaningfully engage members, execute strategic workstreams, and develop future Association leadership.
• Address inactive or underperforming committees and recommend changes when needed.

9. Communications, PR & Industry Positioning

• Oversee FLASEIA's communications and public-relations strategy and manage external PR and communications resources.
• Ensure messaging reflects Board-approved strategy and positions FLASEIA as a credible, pragmatic, business-oriented voice for Florida's solar, storage, microgrid, and distributed-energy industries.
• Coordinate media relations, speaking opportunities, thought leadership, public education, and member communications.
• Serve as a primary organizational spokesperson while coordinating with the President and designated Board leadership on significant public matters.

10. Stakeholder & Strategic Partnerships

• Build relationships with policymakers, regulators, utilities, business organizations, trade associations, educational institutions, and other strategic stakeholders.
• Develop partnerships that expand FLASEIA's influence, membership, programming, and revenue.
• Represent FLASEIA at important industry, governmental, and business forums throughout Florida and nationally when appropriate.

11. Staff, Contractors & Organizational Management

• Recruit, develop, evaluate, and retain high-performing staff and maintain a culture of accountability, service, integrity, and execution.
• Manage lobbyists, PR firms, consultants, conference partners, and other contractors against defined scopes, budgets, and deliverables.
• Establish efficient operating procedures, technology, records management, and reporting systems.
• Oversee affiliated or subsidiary organizations as directed by the Board and ensure appropriate organizational and regulatory compliance.

Executive Director Performance Dashboard

Reporting & Accountability Cadence

• Monthly: Executive Director + President/Executive Committee operating review.
• Quarterly: Executive Board dashboard covering strategic-plan progress, membership, dues and financial performance, advocacy, conference performance, and key risks/opportunities.
• Board Meetings: Strategic dashboard, decisions required, committee progress, and material organizational updates.
• Annually: Formal Executive Director performance evaluation against agreed objectives and KPIs, followed by establishment of priorities for the next year.

Required Qualifications

• A combination of comparable experience and education; bachelor's degree preferred.
• 7-10 years of leadership experience with management, revenue generation, and budget accountability; trade or membership association experience preferred.
• Demonstrated experience leading people and holding staff and contractors accountable to measurable goals.
• Experience reporting to and successfully engaging a Board of Directors and Executive Committee.
• Ability to convert strategic direction into operating plans, measurable execution, and clear executive reporting.
• Demonstrated revenue-development and financial-management experience.
• Strong government affairs, advocacy, stakeholder-management, public-policy, or related leadership capabilities.
• Proven ability to cultivate partnerships and work effectively across political, business, and industry perspectives.
• Superior executive communication, presentation, collaboration, and negotiation skills.
• Experience with public relations, marketing, and external communications oversight.
• Strong understanding of membership organizations and member-value creation preferred.
• Ability to use current computer applications and hardware, along with an appreciation for how future technology and social media can advance the goals.
• Florida business, government, or energy-sector relationships strongly preferred.
• Solar, storage, microgrid, or broader energy-sector experience preferred but not required.
• Demonstrated initiative, integrity, strategic thinking, self-motivation, and respect for governance and process.

Leadership Principle

The Board sets strategic direction and governance; the Executive Director owns organizational leadership and execution while keeping the Board informed, engaged, and effectively activated in support of FLASEIA priorities.